7 Reasons

Why Microsoft Dynamics 365 is better a CRM solution than Salesforce

In this blog we would like to explore some of the specific areas in which a Microsoft Dynamics CRM is a better CRM solution for your organisation over Salesforce.

1) Opportunities for Development and flexibility

Microsoft Dynamics 365 uses universal web standards such as Java, HTML and .Net. For your organisation, this means you are given the advantage of developing your own customisations based on your specific needs without having to rely on a specific or rarely used programming language.

If your organisation does not have such capabilities in-house, there is a massive network of trusted and experienced Microsoft partners such as Fusion5 that can handle this for you, or empower your own staff to do so.

One of the major complaints leveled at Salesforce when it comes to their flexibility in development is that it is limited in terms of customisations made available to the user. Furthermore, how the software operates will often lead to slower business process speeds. As Salesforce is based in multi-client cloud environments, the resources are shared across multiple organisations that are completely separate entities. For your developers, this creates extra workloads in order to work around this, and far heavier customisation in order to overcome the limitations.

2) Costs and value

No matter how much you wish it wasn’t one of the major contributing factors, there is no getting around the fact that cost is a major consideration in the final decision making of any enterprise application. 

When we talk in terms of features offered for the price, Salesforce is the most expensive solution in the market. We have seen customers saved over 40% on their licence costs by simply moving over to Microsoft’s Dynamics 365 paltform. Logically, you would assume Salesforce must have more value packed in to the package for that much of an increase in price, but that is not the case. When we look at some of the core offerings of each edition, we see Salesforce only offers their sales force automation as a core offering, where as Microsoft offers a complete CRM solution which includes basic marketing, customer service, and case management, as well as sales force automation. Further to this, when it comes to the add-ons, Microsoft offers far less expensive and customisable options.

3) No choice

Salesforce has its own programming language known as ‘Apex’. Without knowledge of the language, users cannot customise it at all. That means any customisations or integrations with apps need to be done with Apex, not any of the languages mentioned above. 

Unfortunately, when you are given no choice but to use a proprietary programming language, you are heavily limited in terms of flexibility, leading to many users being “stuck” with Salesforce. I’m sure many of you reading this have experienced something similar in both your personal and professional lives whereby you have invested either time, money or energy (or all 3) into something where moving away from it would mean starting from scratch.

4) Easy integration

As Microsoft has so many common and familiar solutions most businesses already employ (Outlook, Office, Exchange), Dynamics 365 offers a clear benefit with easy integration with your existing systems. While some organisations may have already chosen Salesforce, they will most likely still be working with one or more of the above solutions and found it not only difficult, but limiting in terms of the functionality made available to you.

5) Scalability

One of the Microsoft solution’s major benefits is that organisations can leverage Dynamics 365 as a development platform. As an organisation grows and evolves, they can rely on the fact that Dynamics CRM can be continuously customised and extended to meet their ever changing needs. Customise views, business entities, field forms and more without even needing to code or be familiar with programming languages at all. This allows you to implement changes faster without worrying about slow development times and roll outs.

Though it must be said that Salesforce allows you to customise and add new features as well, the intranet and private hosting options offered by Microsoft give the user greater flexibility when it comes to 3rd party and customer app integrations.

6) Multiple deployment options

With Dynamics CRM, you can choose your method of deployment from a number of different options:

  • Private Hosting
  • SaaS
  • On-Prem
  • Cloud Platform (choose from Azure, vendor cloud, public or private)

Salesforce will only allow one method of deployment which is on-demand SaaS. While most organisations are heading the way of the cloud, you may also be committing your organisation to a higher total cost of ownership in the long term. Additionally, you do not have complete control and security afforded to you by having your IT environment completely in house if you may have worries about sensitive data.

For more information on whether a Dynamics 365 Solution is right for you please get in touch with us via the form to chat with a consultant or book a demonstration. 

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