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CRM Solutions Australia
Build exceptional customer loyalty.
With the right customer relationship management solution, you can integrate and automate service, sales, marketing and social solutions to create exceptional customer experiences that drive loyalty, and get you talked about - in the most positive way!
Gain a 360 view of your customers, their interaction, needs, and behaviours with our best-of-breed solutions. Or talk to us about designing an industry-specific solution with a cloud-based CRM at its heart to drive and support your unique competitive advantage.
Ramp up sales and service with a range of powerful, integrated customer service, sales and marketing tools that take you from initial contact to post-sale support.
Supercharge your contact centre with unified data, contextual knowledge, online self-help, live chat, phone, email and social interaction channels.
“Our interaction with the Fusion5 team was really positive, they’re a good bunch. Their processes, the communication, the project management style, how they handled any escalations, the clarity - they were all managed exceptionally well.”STUART SPEERS, CEO AND FOUNDER OF ENTERPRISE IT
A CRM will help you to organise and automate your business processes. Not only will any customer related tasks (from application processing, generating quotes, to helpdesk or call centre requests) happen more quickly, they'll require less manual input and minimise the opportunity for error.
While your sales team will love the power they have to identify, track and rank leads and prospects, your marketing, customer service, and accounting teams will also benefit hugely.
If you need to do any (or more likely – all) of the following, then CRM is for you!
CRM stands for Customer Relationship Management. So, for a change in the world of technology, the name is reasonably self-explanatory! Although, to throw a spanner in the works, the term Customer Engagement (CE) is also commonly interchangeable with CRM.
A CRM solution holds all your customer data and provides you with insights into their behaviour, wants and needs. With this data, you can manage and improve your sales, support, and marketing interactions with both your existing and prospective customers. The result? Increased engagement and satisfaction, shorter sales cycles and improved profitability. You can further enhance the business value of your CRM when you segment and share data with a marketing automation tool.
As the CRM records each point of contact with individual customers, it makes relationships more personal, positive, and productive. Support is easier as your help desk or account manager can instantly see records of all previous communications. And as we all know, responsive support and service are the primary building blocks of customer loyalty. Managing and maintaining a sales pipeline and closing deals is easier. With accurate real-time data in front of your sales team, they’ll never again miss an opportunity to upsell, cross sell or renew.
Best of all, a CRM allows you to say goodbye to the risky and disjointed days of using Outlook or spreadsheets to hold your valuable customer data. Your lead, prospect and customer data is in one centralised and safe place, not on a salesperson’s laptop.
Any business or organisation that understands the concept of customer value needs a CRM. Whether your ‘customers’ are end consumers, online shoppers, students, patients, trainees, subscribers, ratepayers, or resellers, a CRM will help you manage their lifecycle and maximise the opportunity to extend the value of the relationship.
All the customer data in a CRM, from every activity and source, is kept in one place, so you have a centralised database of information which is always up-to-date and accurate.
Modern CRM systems collect data from a wide variety of sources. Once upon a time, you may have relied on phone calls and mail to update and enrich customer data, but today’s CRMs are designed to collect data directly from your website, phone, email, live chat, eForms, SMS, marketing materials, social media and more.
The business benefits of cloud CRM range from operational to financial.
It makes sense to integrate your CRM and ERP solutions.
Why? Well, it’s to do with databases. When the two systems share or can access the same real-time data, it makes your people more efficient, as well as dramatically decreasing the problem of duplicated and error prone manual data entry.
Your customers can be billed faster, and product returns can be automated between the two systems. You’ll gain 360-degree visibility of all stages of your business’ sales process, as well as a deeper understanding of your customers’ buying behaviour.