The easier it is to make purchases on your eCommerce site, the more likely it is that your B2B customers will return, time and time again. And as business people, we know that’s got to be good for your bottom line.
Today’s customers don’t have the time to buy from a company whose processes are just too complex or clumsy. And when you improve your customers’ experience, you’ll also encourage greater loyalty to your brand. This also has the bonus of increasing word-of-mouth recommendations, which will grow your business without you having to spend so much on marketing costs. What’s not to love in that strategy?