Don’t take it personally, but we need to be upfront about this. Not every partner wants to win your project.
When a partner decides to respond to a tender, they commit to a considerable investment in time, effort, and expertise from both the bid management and pre-sales teams.
For example, each RFP is evaluated against your requirements to see if the solution is fit for purpose, the industry you are in - and our experience in it, go-live timing and critical impact dates (to ensure we don’t overcommit our resources and fail to deliver), any contractual terms that negatively impact our business or restrict future opportunities, and, we hate to say it, your reputation.
Fair play is important. If your business is an annual ERP RFP tyre-kicker, has a history of poor relationships with other technology vendors, or is tossing the RFP net so wide that it’s obvious we’ve been included to make up numbers, or the RFP isn’t vendor-neutral (therefore, the playing field isn’t flat), we’ll evaluate our decision to respond - or not - even more carefully.
Tender tip: Don’t assume every partner wants to partner with you. Like you, we make careful judgment calls based on risk and investment vs. potential return on investment. Our brand and reputation are at stake with every project we do, and we can’t afford to make a bad call.