The business benefits of cloud CRM range from operational to financial.
It’s more affordable. With cloud CRM, there’s no need for costly IT infrastructure. All you need is an internet connection. Your operational costs go down, and monthly costs are predictable.
It’s more cost-effective and efficient. Cloud CRM automates processes and greatly enhances accessibility to information, so you minimise the resources and time needed to keep the sales funnel running smoothly. Your employees become more efficient and effective due to the easy-to-use tools designed to track customer communications and understand their unique desires.
You don’t need to maintain or monitor it. Your cloud CRM provider is responsible for monitoring the system, round-the-clock. They also automatically make any updates, upgrades, or fixes as needed, so you’re always using the latest, most powerful, and fully featured version of the application.
It’s secure. Your cloud CRM provider is also accountable for keeping the system current with the tightest security controls possible including applying redundant data policies, performing frequent data backups, encrypting your data, and defining user security roles.
It’s always on, and always accessible. Cloud CRM is available to your team 24/7, so it supports flexible working hours, and differing customer time zones. You no longer need to be closed to your customers outside of ‘normal’ business hours.
It supports your mobility strategy. Cloud CRM allows authorised employees to access the application from whatever device they have available at the time, from desktop computer, laptop, tablet, to smartphone.
Collaboration! By working together in cloud CRM’s common interface, your people can share data and updates that benefit the whole team. As you grow, so does your cloud CRM! Unlike a CRM application hosted on physical server, an increase in traffic on your cloud CRM doesn’t require additional hardware. All you need to do is purchase additional licenses, as needed.