If you depend on old technologies, you’re doubtless aware of the struggle to offer the new types of (enhanced) services that your ratepayers and residents expect. Or, to automate internal processes to deliver operational efficiency and value for money. And you’re likely reluctant to spend more of your budget propping up a redundant environment when you could dramatically improve it over time with the staged and strategic introduction of new digital solutions.
Experience tells us that an evolutionary approach to transforming your legacy systems gives you the breathing space needed to deliver and manage change successfully. By comparison, deciding to take a revolutionary approach delivers disruption and increases risk.
But which system do you start your transformation journey with?
Take a service-led approach. All investments in new technology should support how you deliver public services.
This requires getting to grips with what services you provide and to whom so you can determine how you offer them and who delivers them. From this starting point, you can determine the systems and data required to ensure your customer experience is seamless and integrated across all your service channels.
Do you opt for low-hanging fruit – where the application is selected for replacement due to its ease of implementation or upgrade? Or do you choose the service that offers the greatest return on investment for your ratepayers? Do you focus on your rates or complaints systems, or how and where you collect names and addresses?
The first step when considering modernisation is to understand your service catalogue, which systems deliver each service, where there are inefficiencies, and which have a knock-on effect on other systems if removed.
Given the typical customer-centric nature of most local councils, services that help achieve customer-centric business objectives - for example, delivering exceptional customer support - are a common starting point. Especially those that cause pain, create issues and negative feedback, generate more rather than less administrative effort, and fail to deliver a return on investment. Or, even worse, require dedicated budgets and resources to maintain.
By comparison, a new cloud-based customer relationship management (CRM) application in tandem with an AI-assisted digital contact centre can deliver significant and noticeable improvements in service and processes – and likely replace several legacy systems in one fell swoop.
Ideally, reviewing systems should be done in conjunction with your technology partner. One who can assess your infrastructure and systems, demonstrate a strong understanding of your requirements, appreciate your long-term strategy, and offer solution-agnostic advice.
The resulting evaluation will establish the data modelling required to transform the services and provide a sound and easy-to-build-on base for other services as they are upgraded or replaced – one at a time.