We’re now in the age of what’s been called the ‘subscription economy’. And in a world where over the last 15 years, more than half of the companies in the Fortune 500 haven’t survived, it’s time to sit up and take notice. To reinvent and transform. To listen to what your customers want, and respond, quickly.
Annual Recurring Revenue (ARR) is a critical metric used by subscription businesses to show the money that comes in every year for the life of a subscription (or contract). More specifically, ARR represents the annualised revenue for your subscriptions.
So, in summary, you know what you’re earning, year in and year out. Certainty is a beautiful thing.