As the swings and roundabouts of the last few years have proven, scenario (aka what-if) planning has been transformed from a ‘wouldn’t it be great to have this capability at some stage’ to a ‘seriously, we can’t do without this!’
We’ve got great forecasting; isn’t that enough?
To be honest, no, it’s not.
While both are strategic planning methodologies, there’s a fundamental difference between scenario planning and forecasting.