The upgrade is a core part of a wider transformation programme the AFL initiated late last year centred on rebuilding the financial strength of the industry, ensuring fan first experiences, continued investment in community football, and investing in technology.
Deploying Microsoft Dynamics 365 will underpin the AFL's aim to increase productivity and efficiency both within the sporting body itself, as well as the 12 clubs it provides shared services to.
"While this is an AFL project, we're excited to also have 12 of our clubs on board. It was important for us to find a solution to best support our industry, and we will look to eventually bring all of our clubs into this system," says Melissa Azzopardi, General Manager of Finance at the AFL.
"Having one solution to enable greater collaboration and unified processes across the AFL and our clubs - and to achieve economies of scale from an investment perspective, was really important to us."