Pull magic marketing moments out of the hat with Dynamics 365
Sound familiar? Over the last five years, your role as marketing manager has not only fully embraced managing the digital life of your business (and all the levels of complexity that come with it), but taken on more ownership of sales and lead generation activities.
Where content, brand awareness and campaigns used to fuel your day, your role has magically transformed from promotion (and heading up the Department of Pretty Pictures and Crayons) to being the growth engine for the entire business. In addition to advertising and creative messaging, you are now charged with being a psychologist, behavioural and data analyst, and first-class (but respectful) digital stalker and future-see-er. Along with it have come the responsibilities of keeping up with internal business expectations, offering a competitive, compelling and immersive customer experience, budget prioritisation across marketing activities, and finding the tools you need to help you deliver.
Clearly, whoever said ‘marketing is an easy job’ wasn’t in marketing.
While you may hope that marketing talent always outs, the application of sheer hard work and imagination alone will not help you succeed when you are provided with poorly maintained (and often non-compliant) customer data. Like many things, the quality of work you produce is directly reliant on the quality of data you are expected to work with. Yes, it’s the old ‘rubbish in, rubbish out’ situation.
Without the right technology, it’s impossible to create the unified customer data profiles you both need to succeed at your respective jobs. And if sales and marketing don’t succeed, then neither will the business.
Working with disparate data sources and a one-dimensional view of your customers will not support your ability to work cross channel (email, SMS, chat and more). Neither will it help you maintain strict data compliance and privacy requirements, or utilise the wealth of information and market intelligence offered by analytics, AI, machine learning and more.
A Dynamics 365 solution can help you manage and overcome all the above challenges. How?
First, it will allow you to orchestrate your customer’s journey. You will be able to connect with the right customers, with the right message, at the right time. And using the right channel. So your potential for successful engagement increases dramatically.
Then, you will be able to align sales and marketing. Between you and the sales manager, you can create and leverage seamless customer experiences with marketing automation, shared data, and a single, unified view of prospects. It’s a powerful proposition, isn’t it?
You’ll also be able to make informed decisions. With AI-driven insights, lead-scoring, and custom dashboards at your fingertips, you’ll have a far more profound understanding of the needs and interests of your customers. So, as said before (and this really can’t be said too often), you’ll be able to target the right audience with messaging that resonates at the right time of day and via the medium of their choice.
And last (well, not really, but this isn’t a product brochure, so I’m not going to list everything!), you can grow your marketing capabilities with an adaptable platform. That means you can customise, extend, flex and reverse direction with ease. Dynamics 365 does what you need, not the other way around.
We know you have choices – and you should take a critical eye to all of them. But when compared to other solutions in the market, such as Salesforce, Microsoft Dynamics 365 is the only fully integrated platform with applications that work seamlessly together and across the Microsoft suite.
And – magically - we can integrate your data from almost any source. Even your old spreadsheets.
By leveraging the power of the cloud to bring together AI and assistant capabilities, you can create intelligent systems, integrate sales and marketing, and get a 360-degree view of the customer with the cloud-only Customer Insights solution.
For more information on whether a Dynamics 365 Solution is right for you, contact us using the form below to chat with a consultant or book a demonstration.