Keen to stay ahead of the game, Athletics Victoria knew it needed to move on from their old, labour-intensive membership and event system. It was expensive to use and lacked the flexibility they needed to automate processes and effectively manage members, events and communications.
“Our objective was to transition the organisation from a kitchen table sporting club into a professionally run organisation,” says Glenn Turnor, CEO of Athletics Victoria. “To do that, we needed to move away from a paper solution. Accompanying that decision was the realisation there would be a cost reduction to the management process. But, more importantly, it gave us an opportunity to improve our administrative efficiency by turning a number of processes - from our member and club management, to competition and education services – into a great online experience for our members.”